BILINGUAL MARKETING EXPERTS
Grow to greatness with marketing made easy
Get hands-on training from top marketing leaders who’ve walked in your shoes.
Entrepreneurship is an economic equalizer. We’re committed to helping immigrant entrepreneurs expand their businesses because we know firsthand the power of growth.
Our team of seasoned bilingual marketing professionals, led by Duct Tape Marketing master-certified consultant Patricia Rivera and certified consultant Alfonso Lavergne, offers training and consulting to ensure marketing success for:
- Latino-supporting organizations and financial educators
- Existing Latino business owners who need guidance and are looking for trusted advisors
- Fledgling startup owners who are dipping their toes into business and marketing
WHY WE DO IT
The number of Latino-owned companies is continually increasing.
But this is a hard truth: Latinos still face barriers that make it difficult to raise capital, develop strong networks, and expand their businesses.
We want to train Latino entrepreneurs on the most effective marketing tools to turn their dreams into reality and start or strengthen their businesses. We give you the tools and training; you get the success.
WHO WE HELP
NONPROFIT SERVICES
For nonprofit organizations serving the Latino business community, we offer bilingual marketing trainings and workshops designed to help your audience build and grow.
BUSINESS SERVICES
For business owners, or those dreaming of owning a business, we provide consulting services and marketing audits. We know what Latino entrepreneurs experience and have walked in their shoes.
HOW WE HELP
Grow with one of two high-impact solutions.
1. Bilingual training on marketing tactics and tools
Support local business growth or grow your own business with one of two high-impact solutions.
We deliver these workshops for you or your organization, in Spanish and in English:
Refine your message
Resonate with your audience by crafting your value proposition, identifying your ideal clients, and building magnetic messaging.Measure your marketing success
Identify the right KPIs, choose your metrics, and evaluate your marketing investments.Ace social media
Develop a social media plan that attracts attention and raises awareness. This workshop also covers how to use Google Business Profile posts.
Use email marketing to expand your business
To drive sales, you’ll learn how to create email campaigns, build an list, segment your audience, and measure your successStrengthen your website for better results
Ensure your website drives traffic, conversions and sales, optimize for search engines, and track your performance.
2. Digital audits to fix painful marketing problems
Do you know why: Your customers can’t find you on Google? Your website doesn’t generate leads? Your messaging is getting lost?
With our bilingual diagnosis, you’ll know what issues to address with your website, search results, and digital presence, and you’ll receive suggestions to boost your online presence.
Your digital marketing diagnosis includes:
- Website – from structure to content
- Written and visual branding
SEO factors – on- and off-page
- Social media engagement
Google Business profile
Competitive landscape – top three competitors
Gain control of your marketing with clear and prioritized next steps. Schedule an audit.
Testimonials
Patricia demonstrated an extraordinary mastery of the subject matter, provided excellent educational materials to each student and maintained great interest during her presentation, promoting the involvement of all the participants.
Patricia shared her expert marketing knowledge with the libraries’ entrepreneurship community. In addition to the why, how, what and where of content marketing, she explained the buying process. The workbook Patricia created is a great tool to guide the entrepreneurs in putting their learning into practice.
HOW TO REACH US
If you’re interested in having us offer training or auditing services to your clients, please fill out the form below or schedule a discovery call.